Maison Bouey
Grands Crus Classé En Primeur
IN COLLABORATION WITH FARANDOLE
GO TO MARKETPLACE

Leading French Wine Merchant

INNOVATES & COLLABORATES WITH FARANDOLE

After launching the first ever NFTs for Bordeaux Grand Cru Classé wines at the latest edition of WineParis, Maison Bouey and Farandole invite customers to experience the 2022 En Primeur season through NFTs on Farandole’s Marketplace. For the first time ever, and in collaboration with more than fifteen Grands Crus Classés from Bordeaux, this collection of NFTs will give the buyer future access to a case of 6 bottles. The En Primeur wines will be released on a weekly basis starting from end of May 2022. The Bordeaux Grand Cru Classé bottles will be available for delivery for the NFT holder from 2024.

Why buy En Primeur wine NFTs?

FREE STORAGE

Storage is a key component for Bordeaux wines as they have long term aging potential and take several years until they are ready to be consumed.
While owners have their NFTs, the customer does not need to worry about the storage of the physical wines as Maison Bouey will keep them securely and professionally stored, for free. Maison Bouey will keep them securely and professionally stored, for free (up to 5 years from launch date).

MEMBERSHIP CLUB

Farandole will create a dedicated Maison Bouey Club for consumers who own the En Primeur NFTs. Each buyer will receive a membership card with special perks. These include access to exclusive product releases, early access to future campaigns, and real-life events such as wine dinners.

MARKETPLACE & FLEXIBLE PAYMENT

Bordeaux En Primeur wines are an attractive investment asset with regular trading activity. Owners of the En Primeur NFTs bought on the Farandole marketplace can either trade the wines on the platform, keep them in their digital wallet, or have the case of wine delivered once available. Farandole also makes it simple to purchase wine on its marketplace through either crypto or credit card payment.

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What is En Primeur wine?

DISCOVER WHAT EN PRIMEUR WINE IS
En Primeur is a trade term used in France for wine futures. Whether you are a collector or an investor, you can buy the wine while it is still in a barrel. The wine will mature and age in the barrel until it is ready to be bottled (usually 2 years later). Then, you will be able to receive your bottles. The En Primeur system enables you to have access to many prestigious and limited editions of fine wines that are highly sought-after once released. En Primeur wines tend to be sold at a more attractive price than vintage bottles when released, opening up the possibility of a higher return over time.
DISCOVER THE PROCESS BEHIND EN PRIMEUR WINE
1. Ahead of the En Primeur campaign, wineries present barrel samples for the international wine trade which are tasted and assesed. This gives buyers an indication of the quality of the vintage.
2. The Chateau decide the release date and price of the En Primeur wine, which remains a mystery until the date of the release
3. The wines are allocated to the négociants, the wine merchants in Bordeaux, who will then sell the En Primeur wines to the consumer.
4. Consumers can subscribe to Farandole’s pre-registration to be the first to receive information regarding the releases of the wines.
PRE-REGISTER NOW

Discover Maison Bouey

ONE OF THE LAST INDEPENDENT, FAMILY-OWNED WINE TRADING COMPANIES LEFT IN BORDEAUX

Maison Bouey is an historic institution in the Bordeaux region. The estate was established in  1821, when Jean Bouey bought the family’s first vines in the heart of the Médoc. Since then, his descendants developed six Château estates in the Médoc such as Château Maison Blanche and Château La France Delhomme.

Furthermore, the family-owned business expanded and created Maison Bouey Grands Crus thanks to its network of international sales teams working on a number of key export and domestic market. It has built a reputation of trust and excellence among prestigious Bordeaux estates looking for optimized, world-class distribution across the globe and is in charge of wine trading some of the most prestigious Grands Crus such as Château Cheval Blanc, Château Pavie, Château Giscours, Château Léoville-Poyferré, Château La Gaffelière.

Pre-register for En Primeur early access & membership card giveaway

ENTER YOUR DETAILS TODAY
Enter our giveaway to get a free Farandole X Maison Bouey membership card. Participants will be in the draw to win an exclusive membership card with special perks such as exclusive product drops.

By entering the competition, participants will also be the first ones to get information about the upcoming En Primeur releases from Maison Bouey, before everyone else! Register below today to get your spot for the limited En Primeur release on the Farandole Marketplace.

Pre-registration for En Primeur & giveaway

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