After launching the first ever NFTs for Bordeaux Grand Cru Classé wines at the latest edition of WineParis, Maison Bouey and Farandole invite customers to experience the 2022 En Primeur season through NFTs on Farandole’s Marketplace. For the first time ever, and in collaboration with more than fifteen Grands Crus Classés from Bordeaux, this collection of NFTs will give the buyer future access to a case of 6 bottles. The En Primeur wines will be released on a weekly basis starting from end of May 2022. The Bordeaux Grand Cru Classé bottles will be available for delivery for the NFT holder from 2024.
Storage is a key component for Bordeaux wines as they have long term aging potential and take several years until they are ready to be consumed.
While owners have their NFTs, the customer does not need to worry about the storage of the physical wines as Maison Bouey will keep them securely and professionally stored, for free. Maison Bouey will keep them securely and professionally stored, for free (up to 5 years from launch date).
Farandole will create a dedicated Maison Bouey Club for consumers who own the En Primeur NFTs. Each buyer will receive a membership card with special perks. These include access to exclusive product releases, early access to future campaigns, and real-life events such as wine dinners.
Bordeaux En Primeur wines are an attractive investment asset with regular trading activity. Owners of the En Primeur NFTs bought on the Farandole marketplace can either trade the wines on the platform, keep them in their digital wallet, or have the case of wine delivered once available. Farandole also makes it simple to purchase wine on its marketplace through either crypto or credit card payment.GO TO MARKETPLACE
Maison Bouey is an historic institution in the Bordeaux region. The estate was established in 1821, when Jean Bouey bought the family’s first vines in the heart of the Médoc. Since then, his descendants developed six Château estates in the Médoc such as Château Maison Blanche and Château La France Delhomme.
Furthermore, the family-owned business expanded and created Maison Bouey Grands Crus thanks to its network of international sales teams working on a number of key export and domestic market. It has built a reputation of trust and excellence among prestigious Bordeaux estates looking for optimized, world-class distribution across the globe and is in charge of wine trading some of the most prestigious Grands Crus such as Château Cheval Blanc, Château Pavie, Château Giscours, Château Léoville-Poyferré, Château La Gaffelière.